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Every season of the ever-popular TV series "24" starring Keifer Sutherland is getting a new DVD release that will be called, "24,  The Director's Cut: 48."  In an effort to expand the rich universe of 24, all 7 seasons will add 24 hours of footage to cover other action that happened in each fateful day.

"24 is a revolutionary show, where each second of the 24 hour day is accounted for," executive producer Brian Grazer told HAWT reporters.  "Each season is 24 episodes long, starting and ending at the same time of day.  We are careful to edit pieces so not a beat is missed.  No action jumps forward.  In fact, we are sure to include a lot of 3-minute car rides into the storyline so we can break for commercials."  This reporter counted, and there are 145 such examples in the season's 168 episodes.

Blu-ray Wins!! Blu-ray Wins??

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Most people don't know that there's a battle to be the next generation of movie standard, the high definition (HD) standard.  The two formats battling are HD DVD (backed by the same people who developed the DVD, including Toshiba, Microsoft and Intel), and Blu-ray (backed by another consortium, including Samsung, Apple and Sony).  Both of these HD formats provide an upgrade in video/sound quality comparable to the jump from VHS to DVD.

blu ray hd-dvd.pngAt stake are billions of dollars.  He-who-sets-the-standard is looking to rake in years of licensing fees to make players and movies.  He-who-doesn't stands to lose hundreds of millions in development costs.  It calls to mind the Betamax & VHS format battles from the 80's.  (I'm going to ignore Phillip's Video 2000 format.)

Betamax was developed by Sony in 1975.  It was the first home-video mass-market product.  As they tried to bring partners onboard the new technology, JVC disagreed with how much control Sony wanted to have over the project.  JVC turned around and created VHS in 1978, introducing a second format into the world.  VHS wasn't as sophisticated, but they allowed development from multiple manufacturers (including Sony, their format competitor!!!).  They also focused on features like Hi-Fi sound, high-speed picture search, and longer tape length.  Betamax focused on how they had been the first to market.  VHS won.  They played the distribution game well, winning over consumers to come-from-behind and make VHS the industry standard. 

Sony learned.  Now they are backing the Blu-ray format they helped create, and they are going balls-to-the-wall to make it the HD standard.  As of last week, it looks like they have won this nascent battle.  It's a new distribution game, and Sony's figure it out this time.  The answer's money.

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